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"Humans have the need to give and receive love to feel like they belong in a group."
As per Maslow's needs, Love & Belonging is the 3rd most fundamental need after physiological & safety needs. When deprived of this, people may experience loneliness or depression.
2x
People who use social media for more than two hours a day are twice as likely to feel socially isolated compared to those who use it for less than 30 minutes
Insights
56%
56% of Americans have said they have felt lonely at some point in their lives. US Surgeon General Dr Vivek Murthy declared a national loneliness and social isolation epidemic throughout the country
The risk of social isolation is comparable in magnitude to obesity, smoking, lack of access to care, and physical inactivity.
"One of the most powerful ways for people to not feel deeply alone is for them to feel listened to."
(Perel, 2023)
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